Changeology: how to enable groups, communities, and societies to do things they've never done before
By Les Robinson
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The pressing issues of today clamour for solutions. Yet, to a surprising degree, past and present efforts to effect social change have been based on little more than hunches.
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Additional Details

Changeology: how to enable groups, communities, and societies to do things they've never done before
9781922072191
Scribe
4 March 2013
EPUB
  • Web browser / App
  • Adobe Digital Editions
272
848.7 KB
General Audience (0-99)
EN

Reviews

'A beguilingly simple framework for effective social change, illustrated with loads of helpful and inspiring examples - thought-provoking at every turn. I finished the book buzzing with new ideas to t...
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Author Biography

Les Robinson was a social-marketing director who noticed that advertising didnat seem to change peopleas behaviour and decided to find out why. Working for a Sydney-based social-marketing company, he lent communication finesse to citizen campaigns against sand mining, freeways, landfills, and Sydneyas only waste incinerator (now closed), which sparked his interest in social change. He is now Australiaas most experienced and knowledgeable change facilitator a" a consultant to government agencies and councils who trains, facilitates, and advises practitioners on how to create behavioural change in areas such as health, sustainability, road safety, and emergency management. He runs his own business, Enabling Change. Les lives on the south coast of Sydney with his wife and young son.